Content editing for SEO

Editing

Is your content reaching the right audiences and being found on search?

Content that is clear, consistent and built to be found

You’ve written a beautiful piece of content, but can it be found on search engines?

While writing good content is a great starting point, if your search terms aren’t targeted to the specific search terms for your industry and subject matter, you could be writing into the void instead of creating content that reaches your target audience.

How can you edit content to be found on search engines?

A good place to start is by researching key terms and topics that can be grouped into clusters around the central topic, and checking if the topic is a high-ranking one for your industry.

This can be done with tools such as:

  • Google search console

  • Google analytics

  • SemRuch

  • Ahrefs

  • Checking competitors content and analysing it

Optimising pre-existing content for search can mean editing an existing page, making sure the structure of the content is readable for search engines, improving the contents message, and by using a consistent brand voice and structure.

For new content, creating a topic cluster and search term document to use as a guide, while being conscious of page structures can help a great deal.

Depending on what your business needs, content editing can include:

  • Editing and rewriting website copy

  • Improving clarity, structure and readability

  • Restructuring pages and long-form content

  • Developing and maintaining brand voice and editorial style

  • Editing blog posts, articles and thought leadership

  • Reviewing service and product pages for clarity, cohesions and search

  • Improving headlines, subheadings and calls to action

  • Checking content for accuracy, consistency and gaps

  • Editing content written by multiple authors or teams

  • Optimising content for SEO

  • Improving content structure for AI search and answer engines

  • Reviewing internal linking and content relationships

  • Updating outdated or underperforming content

  • Managing content within a CMS

  • Conducting website and content audits

  • Creating editorial guidelines and content standards

But you shouldn’t stop there. Including author pages and author bio sections to your content with outbound links to the authors social media channels, published articles and their website, if relevant, helps with trust and authority while gaining backlinks.

Content editing services

Whether you need one page fixed or an entire website reviewed, we can tailor the editorial work to your business.

Website content editing
Improve the clarity, structure, consistency and effectiveness of your existing website.

Content audits
Identify outdated, duplicated, thin, inconsistent or underperforming content and determine what should happen next.

SEO content editing
Improve existing content for search visibility without turning it into keyword-stuffed writing.

GEO and AEO content optimisation
Make important information clearer, more structured and easier for search and answer engines to interpret.

Brand voice and editorial guidelines
Create practical guidance that helps everyone in your organisation communicate consistently.

Ongoing editorial support
An experienced editor available when your team needs one — without the commitment of hiring a full-time employee.

Frequently asked questions

  1. What is a content editor?
    A content editor reviews, improves and manages content to ensure it is clear, accurate, consistent, useful and aligned with its intended audience and business objectives. Content editing can include structural editing, copy editing, brand voice, SEO, content strategy, content audits and publication management.

  2. What is the difference between a content editor and a copy editor?
    A copy editor primarily focuses on language-level accuracy, consistency, grammar, style and readability. A content editor takes a broader view, considering the structure, purpose, audience, messaging and effectiveness of the content as a whole.

  3. Does a content editor write content?
    They can. Content editors often rewrite, restructure or develop sections of existing content, and some also create original content. The exact balance depends on the project.

  4. Can a content editor improve SEO?
    Yes. Content editors can optimise existing content by improving headings, structure, search intent, topical relevance, internal linking, metadata and readability. Content editing and SEO work particularly well together because search engines increasingly reward useful, well-structured content rather than simply pages containing keywords.

  5. What is GEO in content editing?
    GEO stands for Generative Engine Optimisation. It refers to improving content so that generative search and AI-powered answer systems can understand, interpret and potentially reference the information. Clear definitions, strong context, useful structure and authoritative information are important parts of this approach.

  6. What is AEO?
    AEO stands for Answer Engine Optimisation. It focuses on creating content that directly and clearly answers the questions people ask search engines and answer platforms. FAQ content, concise explanations, descriptive headings and well-structured information can all contribute to an effective AEO strategy.

  7. Can you edit content directly in our CMS?
    Yes. Where appropriate, content can be edited directly within your CMS rather than being returned as a separate document. This can be particularly useful for large websites and ongoing content maintenance.

  8. Do you only edit website content?
    No. Content editing can cover websites, blogs, articles, newsletters, landing pages, product and service content, downloadable resources, FAQs, knowledge bases and other digital content.

  9. How do I know if my website needs a content editor?
    If your website contains outdated information, inconsistent terminology, unclear messaging, duplicated content or pages that are difficult to understand, an editorial review can help identify what needs to change. A content audit is often a good starting point.

If your team is short on time, or you don’t have the budget for a full-time content editor, perhaps we can help.

We can work on an hourly basis, task by task, or you can choose a monthly package.

You already have expertise. Let's make sure your content communicates it clearly.

Talk to Fae Media about content editing, content audits and ongoing editorial support.